Illumination

LiteIP March 2021 Update

philip@liteip.com (Philip Wilcox) — Thu, 04 Mar 2021 11:06:34 GMT

Glamox has acquired UK-based wireless lighting controls company

Global lighting specialist Glamox has acquired 100 percent of the shares in UK-based company LiteIP Limited. LiteIP is located in Southampton and designs, manufactures and supplies wireless lighting control systems. The acquisition of LiteIP will provide Glamox with a strong platform to strengthen its offering within the Lighting Control Systems market.

“This is a milestone for Glamox, and we are taking an important step to strengthen our strategic position as a smart lighting solutions provider” says Rune Marthinussen, CEO of Glamox. “Glamox will support LiteIP and its growth plans in terms of technology development strategy and global expansion. LiteIP will remain an independent, wholly-owned subsidiary within the Glamox Group, welcoming customers both inside and outside the Glamox Group. The brand name of LiteIP will also remain in place.”

LiteIP has an attractive, proven lighting control system and technology that are highly valued by its customers. Over the last decade, the company has developed a strong position within lighting controls in the UK lighting market. The ability to make simple intuitive solutions for customers has enabled LiteIP to compete with larger companies within the lighting industry The Lighting Control Systems market is fast growing, and attractive to combine with luminaire supply. Glamox meet these demands, and will continue to invest in this going forward to also meet future customer expectations.

LiteIP’s Managing Director David Lippold is excited by the new opportunity: “Our system has evolved over a decade from a simple idea to become one of the most widely used control systems for commercial lighting in the UK. It’s simple, it works, and it’s time to take it to the next level. Glamox is a highly successful international business with a focus on engineering and quality. They have recognized lighting controls as a business driver, and we are delighted to be part of their ambitious plans to become a leader in this area. The international opportunities will also strengthen our offering to our core UK customer base of luminaire manufacturers and specialist controls companies, all with a focus on energy saving and environmental impact.”

Our LiteIP rebrand is a simple story

Thu, 24 Sep 2020 10:56:15 GMT

Our Lite IP rebrand is a simple story

After working hard over the past few months, we are delighted to launch the new LiteIP brand that you see featured on this website. As it's quite a change from the previous brand, we thought you might be interested in some of the thinking behind it.

Behind the scenes

Over the years, the LiteIP brand has stayed much the same, largely as we have been working hard developing our system, and building a reputation, very much behind the scenes.

Eventually we realised that, given the calibre of companies using our system, we had been a bit shy about our credentials, experience and approach.

So, working with award-winning Hampshire branding agency, Kernel Mustard , we set out to rebrand the business to reflect the system as it is today, and the way the company now operates.

Hiding in plain sight

As is often the case, we discovered what we knew all along. It turns out we are, and have always been, pretty obsessed with creating simplicity.

That might sound a bit strange but it's this simplicity that our trade customers and their end-users really like about our w ireless lighting control system .

Branding with conviction

The guys at Kernel Mustard were keen for us to identify why we started the business in the first place, and articulate what we really believe in. It boiled down to us wanting an elegant and straightforward solution to a problem that has been around for years.

Commercial lighting control systems save companies money on their electricity bills. But many systems are so complex that they need expensive, professional installation and setup.

LiteIP believes that such systems really don’t have to be complicated and should also pay for themselves. That's exactly why we created a wireless commercial lighting control system that is simple to specify, simple to install and simple to run. It doesn’t need complex wiring or a degree in computer science to install and operate. It’s run using a simple app and uses less energy to save clients' money.

We were also reminded that creating something so simple has taken hard work, imagination and determination. Our solution means that experts no longer hold sway over people who don’t understand. LiteIP’s system gives control back to customers.

SIMPLY CONNECTED LIGHTING

Developing a new brand is as much about us explaining what we do as it is about logos, colours and fonts. So we've also crafted a strapline which we think sums us up well. SIMPLY CONNECTED LIGHTING is what we do. No fuss. No nonsense. It's simple. It's connected.

The Visionary Engineer

An intriguing question also came up during the rebrand process: if LiteIP was a person, what personality would he or she portray? Using personality archetypes, based on the work of Jung and Freud, we decided ours should be that of a Visionary Engineer. We think it's a great mixture of creativity and practicality and a great direction setter for our company culture. Here are some characteristics of these two archetypes;

Visionary
Perception / brilliant strategist / offers insight / imagines possibilities / thinks in systems / sees promise and potential / considers the bigger picture.

Engineer

Curious / practical / sensible / organised / honest / grounded / problem solver / team player / methodical / patient / calm / results driven / delivery oriented.

Making the brand come alive

This website is a great example of how we're now bringing the new brand to life. We've consolidated all of the useful information about our products, the applications they can be used for, and the brands who trust us to deliver, into a new site that you will hopefully find simple and informative. Over time you can expect all of our materials and communications to be updated.

A revolution that makes sense

As you can see by the before and after image shown above, we really have made a massive change to how we present ourselves. We even accept that it may have been long overdue.

But, such a revolution won't mean we stop delivering the service you have come to expect. In fact it makes us even more focused on exactly what you need and why. So we'll aim to develop even greater simplicity to make it even easier to work with us.

If you want to know more about the LiteIP brand, do drop us a line on enquiries@liteip.com

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LiteIP March 2021 Update

Glamox has acquired UK-based wireless lighting controls company

Our LiteIP rebrand is a simple story

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The energy saving benefits of LED lighting are long established but if you’re in charge of a lighting refurbishment project there are many things to consider. Here are our top 6 questions to ask yourself before getting started…

LiteIP March 2021 Update

Glamox has acquired UK-based wireless lighting controls company ﻿

Our LiteIP rebrand is a simple story

Glamox has acquired UK-based wireless lighting controls company